[website usability testing]

Tens of thousands of dollars are won or lost in the first 7 seconds visitors interact with a website. Dr. Flint McGlaughlin explains it best when he said "The single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your page."

It makes absolutely no sense to spend a bundle on a beautiful new website if no one can find it. It makes equally as little sense to direct bunches of traffic to a website with which no one wants to interact. A usability evaluation will reveal where the visitor may be experiencing boredom, confusion or disappointment. We want to make sure they find all the answers they seek at the precise moment they seek them.

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